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Mary Janes Film CASE STUDY

Mary Janes Film, Denver, CO – 2017 – 2020

Graphic Designer
Website Design
Advertising & APPAREL
Social Media & Email Campaigns

Having worked with CEO Windy Borman of DVA Productions on multiple movies and social media projects in the past (“The Eyes of Thailand”, “Lights, Camera, Fem Action” and  “Get Reel”), I was tasked me with coming up with a logo, website, poster/print and social media designs for her new Documentary about female entrepreneurs in the cannabis industry.
The two components of the design that she requested was that we use the Rosie the Riveter image and that we create a logo that represented both female strength and cannabis symbolism. After brainstorming with my wife and creative partner Amy Robinson, she came up with the mashup of “Puffragette” which is combination of Suffragette and smoking cannabis. I then created the logo that merges the symbolism of the female icon and pot leaf to complete the branding.

I then created a website with eCommerce store, poster designs, printed postcards, invites, clothing apparel, all social media templates and designs, CD/DVD Designs and event signage.

I even contributed a guitar piece to the movie’s soundtrack.


InDesign, Photoshop & Illustrator, Constant Contact, Mailchimp, Facebook, Google, Instagram & Twitter, Apple Logic Pro X.

  • Website Designer for Website build was using WordPress/WooCommerce and products using Including all SEO and Variable setups.

  • Logo and Branding Design, Poster and Postcard design

  • Email Campaigns – Provided Email Campaign Assets and Consultation

  • Social Media Campaigns – Provided Templates, Assets and Consultations for Facebook and Instagram

  • Created Movie Event Signage including roll up banners and large format posters

  • Design apparel artwork, sticker and pin artwork

Logos, Posters, Postcard, Print, CD, DVD, Sticker & Apparel designs

After creating the logo and branding for Mary Janes Film documentary film, I then began creating postcards, flyers, stickers, tattoos, and apparel designs including: t-shirts, hoodies, caps & beanies, bracelets & pins.

Photoshop & Illustrator

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Emails & Social Media Images

Worked and consulted directly with the owner to create new websites (,, and and effective Web Banners, Social Media Images, Templates for Facebook, Instragram, and Twitter, GIF’s for Web Banners, Emails and Main Email Images for Templates, and much more.

Photoshop & Illustrator, Mailchimp, Constant Contact, Facebook, Google, Instagram & Twitter.

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I’ve worked with Seen for over a decade and his designs always delight me. Whether he’s designing websites, posters, social media images, key art, or merchandise, I can always count on him to find a creative and artistic solution that works better than I could imagine. Seen collaborates well with others and maintains focus on how his designs can foster engagement, education, and action toward the big picture. I’ve recommended Seen to colleagues for years and will gladly continue to do so!
Windy Borman
Filmmaker / Director