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The incredible art gallery CASE STUDY

The Incredible art gallery, darthworld, enchanted paintings
and Colorado seasons, Denver, CO – 2014 – 2017

The Incredible Art Gallery Kylo Ren Poster Design by Seen Designs

Graphic Designer
Website Design
Advertising & Direct Mail
Social Media & Email Campaigns

I was contacted by a former Disney Product Manager co-worker who had a Disney Licensed Art Gallery owner who needed help with a catalog. The gallery owner had a catalog created that wasn’t up to their standards and since I was the Design Manager/Lead Designer of The Disney Catalog, they figured I’d be able to help them out and redesign it.

I then produced a high-end 24-page glossy catalog of Licensed Disney Artist’s work that he was very impressed with. After doing that project, he began expanding his business, and I did quite a bit of work under his businesses Colorado Seasons and Enchanted Painting. I rebuilt the EnchantedPaintings.com website and then created store signage, email, and social media campaigns, and printed posters, postcards, and sales flyers. His business started growing rapidly and he moved his gallery to a larger and more desirable locating in downtown Denver and created a new brand The Incredible Art Gallery. He needed branding, signage, a new website, posters, email and social media campaigns and assets, packaging, and all print materials. As a 360° Designer, I handled everything and even became his business consultant as well. He continued to branch out and I created the branding and website for Darthworld.com as well. After he was all set up, he hired an internal staff who took over everything. His business is a great success story and his business is growing to this day.

  • Graphic Designer for Enchanted Paintings A Disney Licensed 24 Page Catalog. I handled the design, project management, and printing.

  • Website Designer for EnchantedPaintings.com, IncredibleArtGallery.com & Darthworld.com. I built all of the websites using WordPress/WooCommerce. Including all SEO and Variable setups.

  • Print and Web Advertising Assets and Consultation

  • Email Campaigns – Provided Email Campaign Assets and Consultation

  • Social Media Campaigns – Provided Assets and Consultations for Facebook and Instagram

  • Store Signage – Including Gallery Facade Sign and all In-Store Printed Materials

  • Vehicle Graphics – Created for Pedicabs that carried customers from other tourist destinations in Denver to the Gallery

  • Created Event Signage for Artist Events

  • Helped train his staff in Web and Print Design

  • Skills:
    InDesign, Photoshop, Illustrator, Management, Social Media Sites, Business Consulting

Disney Fine Art by Enchanted Paintings Catalog

Disney Fine Art licenses the work of the top Disney Fine Artists in the world. One of their largest retailers was creating a catalog of artwork by another Catalog Designer. They were not happy with that design and contacted me to bring my Disney experience to help them create a stunning catalog of their work in 2 weeks time (from scratch). I was more than happy to get the assignment, and produced a catalog that everyone was head over heels for. Including me, because of this, I have had an ongoing working relationship with everyone involved.

Skills:
InDesign, Photoshop & Illustrator

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Click on image to bring up Disney Dream Desk gallery.

Logos, Posters, Signage & A-Frames

Having created Disney Fine Art Catalog, Store Signage, Printed Marketing Materials, Ads, Email Campaigns and doing Web Design for John McIntire, Owner of Colorado Seasons, he asked me to help him brand his new company The Incredible Art Gallery which was a new Gallery in Downtown Denver. So, first I developed the Logo and Corporate ID, then Store signage, then I created & designed the 2 Websites (incredibleartgallery.com and darthworld.com) and redesigned enchantedpaintings.com, Gallery Posters, A-Frames, Email Campaigns and all Printed Materials. I continued to help him build his brand across all platforms and mentor and train his team to maintain and continue working on it.

Skills:
Photoshop & Illustrator

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Websites
Emails & Social Media Images

Worked and consulted directly with the owner to create new websites (EnchantedPaintings.com, TheIncredibleArtGallery.com, and Darthworld.com) and effective Web Banners, Social Media Images, Templates for Facebook, Instragram, and Twitter, GIF’s for Web Banners, Emails and Main Email Images for Templates, and much more.

Skills:
Photoshop & Illustrator, Mailchimp, Constant Contact, Facebook, Google, Instagram & Twitter.

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Direct mail pieces
Print and Web Ads

Created multiple ads for local magazines (both print and online), promotional website ads, direct mail postcards, print flyers and even Certificate of Authenticity for all artwork pieces.

Skills:
Photoshop & Illustrator

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Vehicle Graphics

 

Worked with Owner and Pedicab company to create high resolution graphics to wrap around the Pedicabs (a Pedicab is a 3 wheel trike that carries 2 passengers which is more of a tourist attraction for getting around Denver). Also, large vinyl banners that where wheeled around on carts in the most trafficked parts of downtown Denver.

Skills:
Photoshop & Illustrator

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Testimonials

"Seen’s leadership, planning and organization drove positive change and results in our catalog program. He enhanced production planning which resulted in substantial process improvements. Moreover, he maintained a highly complex and high volume production schedule flawlessly despite staff vacancies or learning curves. Seen would be an asset to any program requiring a seasoned creative professional."
Mark Salek
VP of Direct Marketing - Lamps Plus