Category: Catalogs

I was hired at Lamps Plus as Sr. Art Director in 2006. I was brought on to transform the newly created catalog into a high-end national catalog, that would rival all of the major lighting and furniture cataloguers in the market. I redesigned the catalog from scratch, including: New photography styling and Art Direction, Merchandising and Product flow in the catalog. Text and Design Layout, Editorial Styling, Pre-Press and Printing specs.
What we ended up with was a very well received catalog (customer reviews were glowing), and a customer base that exceeded expectations.
Below is a Flipping Book that you can open and look at all of the pages of one of the catalogs that I created for Lamps Plus. I was Art Director, Designer, Merchandiser, Pre-Press, Oversaw Printing Operations and even did a fair amount of Copy Writing. Click on the full screen icon in the bottom left to see the catalog up close.

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Working for Disney was both a lot of fun, and a great creative environment. As Design Manager and Art Director (on occassion), I made it my goal to try and test new ideas and design styles to see what resonated with the customers, all while maintain the most strict brand standards.

Below are  just a few of my favorite samples of over a thousand layouts I did for The Disney Catalog.

Inline Distributing Company is a leader in the world of industrial supplies for Restoration, Remediation, Disaster Response, Safety and Construction. I’ve been fortunate to have meet the owner and other principles of Inline. They’ve gave me license to create a whole new look for their company. Once it was decided upon, I began creating all marketing materials from the Catalog, to Corporate ID, Signage, Website, Emails and Banners, All Printed Material and even full Semi-Truck Graphics Wraps. I really enjoy working with this company and am very proud of what we’ve accomplished together.

Below is a Flipping Book that you can open and look at all of the pages of the 180 page catalog that I created for Inline. I was Project Manager, Designer, Art Director, Merchandiser and even did a fair amount of Copy Writing.

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I had the opportunity to work for Disney in their Direct Marketing division first as a Designer, and then as the Design Manager. During this time, I managed a team of designers and production staff, coordinated with the merchants who supplied the product, and worked with the post production people who printed the catalog. We had a number of great designers work on the covers of the catalog, but I always enjoyed it when I took the reins and did them myself from time to time. Here are just a few examples of covers that I created for The Disney Catalog. The covers with photographic images were also Art Directed by me as well.

While working at Disney Direct Marketing as their Catalog Design Manager, I was asked to Art Direct and create a Catalog/Insert Brochure for a new line of computers Disney was creating.
It was a pleasure working with the team the created the computer and accessories and the systems sold out immediately to some very happy kids (and parents!).

Catalog design for Lumetique. The company’s owner Dayna Decker worked with me to capture the elegant stylized look that she wanted for her upscale products.
I’ve also done packaging, hand tags and mini-brochures for these products as well.

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As Sr. Art Director for Lamps Plus, I created 18-22 catalog covers every year for 3 years (that’s a lot of covers)! I setup all of the photoshoots for the catalogs and designed the covers. Here are just some samples of catalog covers that I created. Besides the art direction and layout, I also did extensive photoshop work on these as well.